Who I am and what I believe in

I have studied and worked in Marketing my whole life. With my bachelor in management and marketing and my MBA in business and entrepreneurship, I have been perfectly equipped to work full time in the London software industry for three years. In July 2013 however, I quit my job very unexpectedly for most colleagues, friends and family. Then I had played with the idea to start my own business for some weeks and just jumped headlong into creating my thelipstickdiaries jewellery line and never looked back.

My jewellery is designed and handcrafted by me in the spare room of my London flat using 925 Sterling Silver and 14ct Gold Fill as my preferred metals of choice. I also love using high quality threads and gemstones sourced from all over the world.

When I started thelipstickdiaries in July 2013, I knew how to market myself but had a very limited knowledge of how to make jewellery. My jewellery making skills came a long way since then. I remember nights and nights reading books and watching tutorials online to learn and improve. My favourite techniques are classic and "old fashioned" metalsmithing techniques such as hand forging to form and shape delicate wire and cutting out sheet metal which then are soldered to form my pieces.

My line features beautiful, elegant and understated jewellery designed and made for everyday wear. I have a passion for quality driven by my belief that 'they don't make it like they used to'. I create a each piece of jewellery to last, even though you wear it obsessively because it goes with everything… :)

I do pay close attention to every detail, such as always soldering all jump rings closed. Those little things are what makes my line different and each handcrafted piece a one of a kind.